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Digital Marketing

Digital Marketing which refers to the use of digital channels to market products and services in order to reach consumers is being taught to PGDM(MBA), BBA and BCA students in IIBM Patna. 

The important topics covered in this program includes:

  • Introduction to Digital Marketing

  • Social Media Marketing

  • Paid Search using Google Ads

  • Email Marketing

  • Analytics with Google Analytics

  • Search Engine Optimisation (SEO)

  • Website Optimisation

  • Digital Marketing Stragegy

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